Empirical
innovation: Talk,
Think, Design, Create.
At E.I. we use a similar approach to the famous IDEO’s
product development process. Firstly we
communicate with the client and find what the problems are, what the overall
idea is; gathering customer needs is important to us. Then the design team
comes up with possible solutions, brainstorming together leaving no possible
solution un-noticed, no matter how different or wild; we promote outside of the
box thinking. We take a few of the best ideas that meet the customer needs
efficiently and create 3D models and prototypes that can be held and tested to
farther narrow down the best product solution. Product ideas pass all the way
through our design process illuminating all possible design solutions along the
way. At Empirical innovation, only solutions that meet the needs of the
customer are easy to use and economically friendly make it through fruition.
Our Language, we are…
Innovative: Design that expresses technical form and
function comprised in synergy.
Functional: Products that support the highest possible level
of functional usability.
Desirable: Products that have a friendly, likeable, and
natural presence that meet the needs of the customer.
Clear: Design that supports the self-explanatory qualities
of the products in order to maximize their clarity and direct usefulness; products
show the customer how to use them.
Honest: Products those are open and honest, comprehensible,
and self-confident.
Aesthetic: Design that stands for a philosophy that concentrates
on essentials, for the logical organization of design elements, and a unique
over all impression.